Olympian Tina Rahimi was one of Australia’s fastest growing TikTokers in July as the Iranian-Australian boxer drew millions of views for her behind the scenes videos of the Paris Olympics, reveals exclusive data from Fabulate.

‍

Many of Rahimi’s videos, including her video leading the Aussie chant during the Opening Ceremony, have garnered a million plus views, however she is not the only Aussie Olympian to make Fabulate’s July list of fastest growing creators.

‍

‍

Another prominent Australian Olympian who saw significant lifts in their online profile was 17-year-old Queensland gymnast Ruby Pass.

Western Sydney hip-hop duo Cult Shφtta topped the list of Youtuber following a jump in their following/engagement amid a concert tour of Thailand.

Each month Fabulate, who was named Australia’s Best Influencer Marketing Technology at the industry’s AiMCO Awards in March, uses data from its Fabulate Discovery Platform to help marketers and agencies uncover the best up and coming Australian creators on TikTok, Instagram and YouTube.

Lucy Ronald, Fabulate’s Head of Strategy and Talent said it was no surprise that audiences were loving Rahimi’s snapshot of the Olympic experience. “For the first time in Olympic history we’ve got full access to real time behind the scenes of athletes’ experiences at the Olympics thanks to platforms like TikTok. Tina Rahimi is the perfect example of our love for this, gaining millions of views through her TikTok account with a raw and authentic account of what it is like to be at the Village during this Olympic Games.”

“Both Tina and gymnast Ruby Pass were among the fastest growing creator accounts with Australians wanting to follow their journeys on social platforms. Rahimi’s video following her defeat to Poland's Julia Szeremeta has been watched by over 1.2m people, most of whom would’ve found it equally as heartbreaking as I did. The views and followings of our Olympians shows just how much Aussies are invested and how they want to understand both the highs and lows of the Olympic experience.”

Commenting on the July figures, Ronald noted how some of the fastest growing creators were soaring on multiple social platforms.

“We’ve been analysing and publishing this creator data for a few months now and each month it’s really interesting to see the diversity of creators popping off across various platforms,” added Ronald. “For example in July, Cult Shφtta managed to see their follower counts on multiple platforms soar. In the case of Cult Shφtta, like many musicians, they are really driving a YouTube Shorts strategy whilst also building a TikTok following of more than half a million followers.”

Below are the five fastest growing creators in each category for more information on each creator go to fabulate.com.au

‍

Fabulate’s List of the Fastest Growing Australian Creators - July

‍

Click here to learn more about Fabulate's powerful Discovery tools.