Leading Australian influencer marketing platform Fabulate has named Patrick Forth, the former Managing Director of the Boston Consulting Group in Australia and global leader in the technology, media and telecommunications industry, as its new Chairman.

Forth has advised many onshore and offshore media / technology companies over his thirty plus years at Boston Consulting Group and in 2022 was named on The Australian Financial Review’s list of most powerful consultants.

The appointment comes as Fabulate celebrates its five-year anniversary, having established a firm foothold in the Australian creator economy as the preferred influencer marketing technology partner of the majority of Australia’s influencer and PR agencies.

“We are thrilled to welcome Patrick onto the board,” said Toby Kennett, CEO of Fabulate. “He has a stellar track record of helping technology companies scale their operations and sustainably build their businesses.

“It is great to have someone of Patrick’s calibre on the board as Chairman of Fabulate as we continue to grow our operations and innovate in exciting new ways.”

Fabulate recently launched its new product, SparQ, which offers marketers a suite of AI-powered tools that empower marketers and their agencies to scan thousands of hours of content across TikTok, Instagram, and YouTube in an automated and efficient fashion.  

“I am excited to become Fabulate’s Chair,” said Forth. ”Fabulate has a great team and a powerful solution that brings workflow software and AI to influencer marketing, an important channel to market for brands looking for a more effective presence on social media platforms. They have already demonstrated success in this dynamic and growing market.”

Fabulate was also recently shortlisted in October for Deloitte’s prestigious Tech Fast 50 award. Earlier this year, the company also won Australia’s Best Influencer Marketing Technology award at the industry’s AiMCO Awards.

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